Respect for the rights of others
1. Report and interpret honestly,
striving for accuracy, fairness and disclosure of all essential facts.
Do not suppress relevant available facts, or give distorting emphasis.
Do your utmost to give a fair opportunity for reply.
2. Do not place unnecessary emphasis
on personal characteristics, including race, ethnicity, nationality,
gender, age, sexual orientation, family relationships, religious belief,
or physical or intellectual disability.
3. Aim to attribute information to
its source. Where a source seeks anonymity, do not agree without
first considering the source’s motives and any alternative attributable
source. Where confidences are accepted, respect them in all
circumstances.
4. Do not allow personal interest, or
any belief, commitment, payment, gift or benefit, to undermine your
accuracy, fairness or independence.
5. Disclose conflicts of interest
that affect, or could be seen to affect, the accuracy, fairness or
independence of your journalism. Do not improperly use a
journalistic position for personal gain.
6. Do not allow advertising or other
commercial considerations to undermine accuracy, fairness or independence.
7. Do your utmost to ensure
disclosure of any direct or indirect payment made for interviews,
pictures, information or stories.
8. Use fair, responsible and honest
means to obtain material. Identify yourself and your employer before
obtaining any interview for publication or broadcast. Never exploit
a person’s vulnerability or ignorance of media practice.
9. Present pictures and sound which
are true and accurate. Any manipulation likely to mislead should be
disclosed.
10. Do not plagiarise.
11. Respect private grief and
personal privacy. Journalists have the right to resist compulsion to
intrude.
12. Do your utmost to achieve fair
correction of errors.